![]() ![]() From left to right: Mayank Tiwari (CBO), Sravanth Aluru (CEO), Prashanth Aluru (Board Director), Gaurav Baid (CPO). The startup relays the engagement information to the partner brands which then further personalize their offerings to better serve the customers. “Given the camera is the homescreen, you see significantly higher engagement time and brands are witnessing more than 3.5x sales conversion,” he said. For consumers, too, if they are using an iPhone or an Android smartphone launched in recent years, there’s a good chance that their phone has the computational and graphical power to support viewing and interaction with virtual objects, he said. As long as the product images are in at least 1080p resolution, Aluru said, Avataar can stitch a virtual and 3D version from it. A virtual rendition of a refrigerator allows users to open and close the door, for instance.īrands don’t need to make any major changes to be able to adapt Avataar’s offerings. In a demo, Aluru dragged and dropped several products - couches and desks - to his living room from a partner e-commerce marketplace’s app and changed the color and the SKUs without having to reposition the virtual items in the house. (Some firms such as Samsung and Pepperfry have publicly acknowledged collaboration with Avataar.) He declined to share the names of the clients, citing confidentiality agreements. The startup currently works with a number of firms, including the top two e-commerce marketplaces across furniture, large appliances and other categories, said Sravanth Aluru, founder and chief executive of Avataar, in an interview with TechCrunch. Firms can integrate Avataar’s plug-and-play technology into their systems, which then allows customers to visualize products in real-life size and feel in their living room using the phone’s camera. The six-year-old startup has raised about $55.5 million, including some financed by the founder and chief executive in the early years, across all funding rounds.Īvataar helps direct-to-consumer brands and e-commerce marketplaces with shaping their consumer journeys with 3D rendition of products. The round was led by Tiger Global, and existing investor Sequoia Capital India participated. ![]() A San Francisco and Bengaluru-based startup is attempting to solve this problem and has just raised a new funding round to scale its operations.ĪI and computer vision startup Avataar said on Friday it has raised $45 million in its Series B funding. That’s the reason why the likes of Amazon have historically struggled to move fashion and home decor items online. The vast majority of e-commerce customers prefer to preview a product before making a purchase. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |